5 Tips for designing and printing eco-friendly brochures
As a business owner or marketer, you want to promote your products or services in the most effective way possible. Investing in Eco-friendly brochures is the best way to do it holistically!
Traditional printing materials and methods can be extremely harmful to the planet.
Going sustainable with your marketing material shows your audience that you are serious about being an eco-conscious company, it reduces your carbon footprint and makes a positive impact beyond your brand.
Photo by zefart on Getty ImagesHere are 5 tips for your business to design & print eco-friendly brochures:
Choose eco-friendly materials:
Opt for recycled paper or paper made from sustainable sources, such as bamboo or sugarcane. You can also consider using alternative materials like cloth or plant-based plastics.
The best option, however, is to go for Post Consumer Waste (PCW) paper, which is made by recycling paper. This reduces the harvesting of more natural material and the energy used for processing it anew.
And no, the paper’s look, feel, and quality does not differ from the non-recycled ones.
The prices are also the same!
Eco-friendly brochure by EcoFriendlyPrinter for Transcend2. Go digital:
If possible, consider using digital formats for your company brochures.
This can save on printing and shipping costs, and reduce your carbon footprint in the process. The reach of digital brochures is higher as it is easier to distribute than physical copies.
Plus, you can be as creative as you want with them. Talk about a win-win!
Photo by fauxels on Pexels3. Use vegetable-based inks and non-toxic toners:
Traditional printing inks are made from petroleum, which is a non-renewable resource and can be harmful to the environment. Opt for non-toxic toners, and algae, soy, & vegetable-based printing inks instead.
These inks are made from renewable resources and are a more sustainable option, reducing VOCs (volatile organic compounds) from being discharged into the atmosphere while printing.
4. Design for efficiency:
When designing your brochures, think about how you can reduce paper usage and waste.
While creating eco-friendly brochures, use both sides of the paper, and consider using a smaller size or folding the brochure to reduce the amount of paper needed.
Photo by shironosov from Getty ImagesIf your printing service provider is a seasoned, sustainability professional, they can suggest the best paper sizes to reduce paper usage wastage, resulting in reduced printing costs.
5. Use a printing company that values sustainability:
Partner with an eco-friendly printing company that has a strong commitment to green practices, such as using eco-friendly papers and inks, optimizing their usage, reducing waste, and conserving natural resources.
There are many printing companies with varying green practices, and Eco Friendly Printer is one of them whom you can trust for eco-friendly brochures.
Photo by zefart from Getty ImagesBy following all these tips, you can create effective marketing materials that are kinder to the planet while growing your business tenfold.
Interested in getting eco-friendly brochures for your business? Contact Eco Friendly Printer.
Our team is dedicated to sustainability and will work with you to create brochures that meet your needs and values.
Author bio: Hi, I’m Mrudavi. I help sustainability-focused businesses generate high ROI through content marketing strategy and content writing.
You can find me on LinkedIn to collaborate.