The Environmental Impact of not adopting eco-friendly Brochures
As a business owner or marketer, you know the importance of creating high-quality marketing materials to promote your products or services.
You use brochures and flyers to create brand awareness, share product details, and more effectively. Without these marketing assets, a lot of your marketing effort goes void.
But have you ever paused to consider the environmental impact of your printing choices?
Photo by Thirdman from PexelsTraditional printing methods can significantly impact the planet, from the materials used to the energy needed to produce them.
Here are 3 ways traditional brochure printing can be harmful to the environment:
Depleting Non-renewable resources:
Many traditional printing materials, most importantly paper, are made from non-renewable resources like trees and fossil fuels.
One of the causes of deforestation is the cutting down of trees for paper production. According to statistics, over 2 million trees are cut for paper consumption globally, each year.
This means that as we use these resources, they don’t get replenished, leading to their depletion over time.
What’s the Alternative?
Opt for Recycled paper. The best is 100% Post Consumer Waste (PCW) paper, which brings down deforestation, saving more trees than choosing eco-certified virgin paper.
Photo by zefart from Getty Images2. Pollution:
Some traditional printing processes rely on toxic chemicals, such as using solvents and inks. These are eventually released into the soil and water bodies when a paper is discarded, leading to soil & water pollution.
Traditional printing methods also release greenhouse gases and other pollutants into the air. This leads to air pollution and contributes to climate change.
Thus, the production of traditional printing materials, as well as the printing process itself, can create air, water, and soil pollution. This can have negative impacts on the environment and the health of local communities.
What’s the Alternative?
Photo by zefart from Getty ImagesOpt for non-toxic toners, and algae, soy, & vegetable-based printing inks. Vegetable-based printing ink is manufactured using vegetable oil as a substitute for petroleum, such as soybean or corn oil.
The number of VOCs (volatile organic compounds) discharged into the air during printing is greatly reduced by using vegetable-based inks and non-toxic toners.
3. Waste:
Traditional printing often generates a significant amount of waste such as scrap paper and excess ink. Printing materials that are not recycled contribute to the growing problem of waste and landfills.
This can have negative impacts on the environment, including the release of greenhouse gases and the destruction of natural habitats, which indirectly affects our health as well.
Photo by NirutiStock from Getty ImagesWhat’s the Alternative?
Work with a seasoned, eco-friendly printing solutions company that knows how to optimize paper sizes to eliminate waste of paper and ink.
Invest in 100% PCW paper, and recycle every last bit of paper that comes your way, instead of letting it go to landfills.
How are eco-friendly brochures the best alternative?
Switching to eco-friendly brochures is a holistic eco solution.
That’s because printing on FSC-certified papers, and using vegetable inks and non-toxic toners, are the best combination for eco-friendly printing.
Yes, we understand that Great brochures need to be of great quality, with an aqueous finish, silk coating, etc., reflecting your brand characteristics.
Eco-friendly brochures have the power to do the same and more, at the price of regular printing, or even lesser.
By choosing eco-friendly brochures, you can still effectively promote your business while also positively impacting the planet. Not only will you be reducing your carbon footprint, but you'll also be demonstrating to your customers and clients that you value sustainability.
Eco-friendly brochure by Eco Friendly Printer for TranscendWith most businesses and corporations going green, what’s stopping you from adopting eco-friendly practices?
If you’re ready to invest in eco-friendly brochures (which actually cost equal to regular printing), contact Eco Friendly Printer.
With over 33 years of printing experience, Eco Friendly Printer specializes in sustainable practices. We work with you closely to create brochures that represent your brand, while also being kind to the environment.
Author bio: Hi, I’m Mrudavi. I help sustainability-focused businesses generate high ROI through content marketing strategy and content writing.
You can find me on LinkedIn to collaborate.