Unexpected Ways Green Printing can Generate More Profits for Your Business
In the world of business, competition is extremely high. Most businesses are struggling to make ends meet, especially the over-hyped startups.
It's well said that the first impression is the last impression.
If you want to grow your business and stand out from your competition, you need to be sure to make the best first impression because you never know whether you will get a second chance or not.
To attract new customers, we need to engage them with our advertising material, and imagine if you position your brand as Green & Sustainable, you have an upper edge over your competition. It means more customers and higher profits.
Brochures, business cards, flyers, and all other promotional materials are the best choices for creating that first impression. They also leave an everlasting experience for customers, which increases your brand reputation and the credibility of your business.
This article will article guide you on how you benefit from Green Printing Solutions to grow more profits for your business, but before diving deep into this topic, we need to understand why green printing is essential first.
Why is Green Printing Important?
The printing industry is responsible for deforestation and climate change and is one of the largest pollutants of waste materials on Earth. These waste materials come in the form of dyes, inks, and waste papers from corporates and offices.
Just to produce one ton of virgin paper,
4 tons of timber,
30 Million BTUs of energy,
22,219 gallons of water are used.
Now let's talk about the amount of impact manufacturing paper causes on the environment.
5,882 pounds of greenhouse gases, namely carbon dioxide, methane, nitrous oxide, and ozone, are released into the atmosphere. Not only this, many hazardous chemicals, dyes, acids, solvents, and bleaches are discharged in the printing process.
Luckily, we have green printing solutions with recycled papers made from 100% Post-consumer waste paper, soy-based inks, and FSC certifications.
These certifications, eco badges, and eco-logos from Eco Friendly Printers will help promote your brand sustainably and help your customers reduce their carbon footprint.
How can Green Printing Generate More Profits?
Increase in Savings- With Green printing solutions, you can get affordable marketing materials such as eco-friendly business cards, banners, signs & banners, and flyers as we buy raw materials in bulk and have our own printing press, creative designers, and expert copywriters. Our Founder, Greg Barber, believes in Planet over Profitability, so we pass on the benefits to our customers.
Customer Loyalty- When your brand proposition changes to "Ecofriendly," your profits automatically increase because people are willing to pay extra for your sustainable brands.
Edge Over Competition- Slay your competition with green branding and eco-friendly packaging. By using sustainable strategies for your business, you will be able to yield profits over the long term.
Resourcefulness- Big corporates spend a hefty amount of money on their working capital, and with Green printing solutions, corporates would require fewer inks and cartridges. They have extra life and usefulness, which helps corporates save money on inks and cartridges and is one of the most cost-effective methods for any business.
Why Does Your Brand need Eco-friendly Marketing Materials?
Rebranding & Brand Awareness- Gone are the days when word of mouth would work. Today, the competition is so high we need something substantial to stand out from our competition and provide "real" value to our customers. And with the ever-increasing price of digital ads, marketing is getting even harder & costlier day by day.
So why not invest in something that's real and create an everlasting impression on your customers?
Sometimes a thank you greeting card can touch the heart of your customers and make them your brand advocate.
High Reach at Low Cost- Imagine a flyer or banner at the right spot where hundreds of pass by every day. That single banner can generate hundreds of leads for your business every month. It is more powerful than a Facebook ad, which disappears with a swipe and requires thousands of dollars in ad budget.
The eco-friendly promotional gear supports your marketing goals and helps your business reach new heights at a reasonable price.
Charge Premium Prices- With eco-friendly branding and packaging, your business can charge higher revenue by charging a little extra. There are plenty of statistics & data available to prove this point.
Gen Z & Millenials are willing to pay 10% extra premium prices for sustainable goods & services. According to one article on Bloomberg, 66% of GenZ & 73% of Millenials agree to pay for more eco-conscious brands.
Partner with Eco Friendly Printer for All your Green Printing Solutions
We are the pioneer of green printing solutions with 30 years of experience in the industry. At Eco Friendly Printer, we print on 30% to 100% post-consumer recycled papers and soy-based inks. We are not just printers. We are advisors & consultants to make your brand sustainable and how you can get the right design & size for your next printing project.
Halloween is just around the corner, and it's the perfect time to get creative with your marketing efforts this season. You can provide them with discounts and offers with an eco-friendly greeting card from us.
Just call us at 973-224-1132 and partner with your brand with the pioneers of eco-friendly printing.
Author Bio: I Am Protecting the Environment by Skyrocketing the ROI of Sustainable Brands Through the Power of Written Words. Find me on LinkedIn- Ether King